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Author: The Road Agency

How to create a seamless customer journey with CRM automation

How to create a seamless customer journey with CRM automation

CRM and Customer Relationship ManagementMarketing AutomationThe Road Ahead
automated customer engagementautomated email marketingautomated workflowsbehavior-based marketingCRM automationCRM for small businessesCRM integrationcustomer journey optimizationcustomer lifecycle managementcustomer relationship managementcustomer retention strategiesemail drip campaignslead nurturingMarketing automationmarketing automation toolspersonalized customer experiencesales funnel automationseamless customer journey
November 18, 2024

How Small Businesses Can Use Data-Driven Insights to Improve Marketing ROI

Introduction For small businesses, every marketing dollar counts. Maximizing return on investment (ROI) requires not just great campaigns, but also smart decision-making based on r

Data-Driven Insights and ROISmall Business Growth StrategiesThe Road Ahead
analyticsdata-driven marketingmarketing optimizationROIsmall businesses
October 7, 2024

5 Key Metrics Every Small Business Should Track for Sustainable Growth

Introduction For small businesses, measuring success isn’t just about increasing sales or growing your customer base—it’s about tracking the right Key Performance Indicat

Data-Driven Insights and ROIMarketing Analytics and Performance TrackingSmall Business Growth StrategiesThe Road Ahead
business growthKPIsmetricsperformance trackingsmall businesses
October 6, 2024

5 Marketing Automation Mistakes to Avoid as a Startup

Introduction For startups, marketing automation is one of the most effective tools to scale efficiently while staying engaged with your customers. However, simply setting up an aut

Marketing AutomationThe Road Ahead
business growthlead nurturingMarketing automationmistakesstartups
October 5, 2024
The Ultimate Guide to CRM for Small Businesses: Why You Need It and How to Get Started

The ultimate guide to CRM for small businesses: Why you need it and how to get started

Introduction Running a small business is tough, and staying connected with your customers while managing day-to-day operations can feel overwhelming. This is where a Customer Relat

Customer Retention and ConversionSmall Business Growth StrategiesThe Road Ahead
CRMcustomer loyaltycustomer retentionretention strategiessmall businesses
October 4, 2024